About Us

I grew up in a family that bred birds, fish and small animals to sell to pet shops. Pet Magic is the culmination of my childhood dreams and my passion for pets. When I was turning 40 the Gosnells Markets were about to open and I began my retail journey with Station Pets, a sizable market stall packed with everything you could ever want for your pets.  If we didn’t stock it, we ordered it just for you. Station Pets was a steep learning curve and over time I built it into a flourishing success.  But my dream was bigger than that!  I wanted to create something new and unseen in Australia.

Skeptics said Perth wasn’t ready for my grand ideas but I forged ahead and Pet Magic was born in 1994.  I set the benchmark for the whole of Australia and created a wonderful family experience when shopping for your treasured pet.  Gone were the old notions of pet shops being smelly, dusty, little shops.  We ushered in the new era of larger, cleaner, brighter shops creating a shopping experience for the whole family.

The last 19 years has seen our interior evolve as we strive to maintain the highest level of animal and fish care possible.  The past few years have seen many new franchise stores popping up around us, but I know that our level of professionalism and animal care will not be matched.

We look forward to serving you, our customers, for many years to come and thank you for your past and future support.

Sue Chipchase